Building What the Future Demands
Novus Realty is a forward-thinking real estate development company focused on creating next-generation commercial and corporate spaces. Our vision is rooted in innovation, functionality, and long-term value. Every Novus project is strategically planned to serve emerging industries, modern businesses, and evolving urban needs.
We don’t just construct buildings, we craft ecosystems where technology thrives, brands scale, and investments grow.
About Developers
Nazir Group
With a strong legacy of trust and diversified business experience, Nazir Group is an established business enterprise with interests spanning agriculture, automobiles, real estate, and construction.
From its long-standing presence in the agricultural sector through Nazir Traders and its partnership with Tara Group, to its authorized Suzuki dealership in Mian Channu, the Group has built its reputation on quality, reliability, and lasting customer relationships.
Its experience in real estate development and construction includes the development of Pak Villa Society, Phool Nagar, an LDA-approved residential project, along with residential and commercial construction projects in DHA Lahore.
Today, Nazir Group continues to expand with a commitment to integrity, excellence, and sustainable growth.
Waseem Jewellers
Waseem Jewellers, founded in 1952 by the late Chaudhry Muhammad Afzal, hails from one of Lahore’s esteemed jeweller families. Under the stewardship of his son, Chaudhry Waseem Afzal, the business underwent a modern transformation, incorporating cutting-edge technology into their craft.
Specializing in gold and exquisite diamond jewellery, Waseem Jewellers expanded its horizons through collaborations with international jewellery manufacturing units. Drawing from extensive retail experience, Chaudhry Waseem’s business acumen and commitment to a customer-centric approach positioned Waseem Jewellers as a pioneer in introducing designer collections, particularly in the domain of diamond jewellery.
The brand redefined traditional jewellery retailing in Pakistan by unveiling contemporary showrooms, marking a departure from conventional norms. Today, the legacy continues into its third generation with Mr. Abdullah Waseem, who carries forward the family’s rich heritage while embracing new ideas, innovation, and evolving customer expectations.
The evolution of Waseem Jewellers reflects a seamless fusion of tradition and innovation across three generations, shaping a distinct and enduring narrative in the realm of gold and diamond jewellery.
The Team
Maqsood Ahmad
CEO / Director
Leading Novus Group with a vision for sustainable growth and forward-thinking development, Maqsood Ahmad brings strategic leadership and a strong commitment to excellence to the organization.
Waseem Afzal
Executive Director
Waseem Afzal provides the leadership and direction that guide Novus Group’s long-term vision, building on a legacy of business experience, trust, and entrepreneurial excellence.
Muhammad Ahmad
Chief Operating Officer
Muhammad Ahmad oversees the Group’s operations, translating its vision into effective execution while maintaining a focus on efficiency, quality, and organizational growth.
Abdullah Waseem
Director
Abdullah Waseem contributes to Novus Group’s strategic direction with a focus on innovation, business development, and creating opportunities for sustainable growth.
Mahmood Ahmad
Director
Mahmood Ahmad plays an integral role in supporting the Group’s strategic initiatives, bringing a collaborative approach and commitment to the continued growth and success of Novus Group.